‘The Chanel of ribbons and trimmings shops’ Red Magazine. This is one of my favourite shops in London… V V Rouleaux.  Opened by Annabel Lewis in 1990 and now in a new shop in Sloane Square and also Marylebone . 

You can’t help but buy miles
of ribbon for wrapping and the selection process does seem to take
forever, there is just too much choice.

Her belief ‘there are no barriers between fashion and decorating, home and catwalk’. 

There are irresistible tassles and braids and trims, all very unique.  What did the design world do before V V Rouleaux.

Individual furniture and clothing items in store capture the V V Style far beyond the traditional use of ribbons and trims.

PS. I did love the old shop on the other side of Sloane Square….yes tiny but more of an Aladin’s Cave full of sumptuous jewels