Loulou’s night spot is located inside Mark Birley’s 5 Hertford Street …the very exclusive membership club in Mayfair. Opening in the second half of 2012, the wild and wonderful interiors are by the acclaimed fashion designer Rifat Ozbek … with a budget of 30 million pounds !!

Robin Birley is not new to the aristocratic world of the private club, his late father Mark created Annabel’s, Harry’s Bar and Mark’s for the previous generation. Robin named his club ‘Loulou’s’ after his aunt Loulou de la Falaise, the fashion designer.

Spaces for wining, dining, sitting, dancing or just quietly contemplating. The interiors are a celebration of colour and pattern, rich and exotic, vibrant … and always so elegant.

It is this understated elegance that underpins all great design and never more so than at Loulou’s. The combinations of beautiful fabrics, stylish lighting, glamorous wallpapers and extremely interesting painted finishes … and we all thought painted finishes had had their day.

The one colour that seems to add that touch of glitter and wit throughout is ‘lipstick pink’ … it just works. And there is plenty of wit … a bar made of shells, stuffed giraffe’s head and illuminated peacocks !!

A.A. Gill observed of the founder members and carefully invited on opening night “These are the people who are famous to one another – legends of their own clubs – and that has always been enough.”

images: jonathan becker