Jo Malone, London ….. Jo Loves

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What a delight to discover that the ground floor of David Jones, Sydney has undergone refurbishment and is now more glamorous than ever.  The style and elegance of the David Jones we all remember is certainly back and just in time for Christmas. I was immediately drawn to the beautiful Jo Malone, London …. yes I do think it is the packaging …. their iconic cream with black edging.

And to think it all started in 1994 with her first little shop in Walton Street, London. Her personal fragrances and delicious scented candles soon became the brand everyone had to have. By 1999 Jo Malone had launched her flagship store in London’s Sloane Street. That same year she was taken over by Estee Lauder.  Jo remained at the helm as chairwoman and creative director until 2006.

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I was thrilled to discover only recently that Jo has launched a new fragrance company – Jo Loves.  She told Vogue “Fragrance is absolutely what I love so I’m excited to be back. This new brand is all about memories – it’s where I am and the person I am now.”

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Jo Loves is available online (sadly no shipping to Australia) … with stores opening soon (probably UK first).

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