This was not my first trip to Pure and General, however as it turned out, it was their first birthday.  The store looked as fabulous as I had remembered …. I think it just keeps getting better and better !! These shelves are constantly changing.

It truly is a visual delight …. however, what sets this store apart is not just the totally unique product but the merchandising !! I was on a mission to find the perfect wedding present …. the choice was endless (and I kept getting distracted by what I personally just couldn’t live without).

It was terrific to cross paths with the owner, Linda Gregoriou who can tell you the source, the story behind each piece …. and of her travels !! We are talking Cypress, Turkey, Greece, Denmark, Spain, Morocco, Belgium, France, Finland, Japan and the list goes on ……

There is such joy in discovering something new and something totally unique …. ‘homewares with enduring quality, physically sourced’. (There does seem to be a sameness amongst homeware stores where product is sourced from Gift Fairs.) When Pure and General have sold out of a product, it won’t be replaced …. something even better will probably arrive instead !!

Pure and General is a favourite with Interior Designers and Architects who are always on the lookout for different and one-off pieces of furniture, lighting or rugs for projects. The secret is to pop in regularly to keep an eye on the latest in store. By the way …. their very smart little cafe is very close to opening ….think Victoria Room delicacies !!