My Design World

ilse collection for georg jensen launched milan 2012

Deirdre Brennan - Monday, May 07, 2012


Designer Ilse Crawford's collection for Georg Jensen comprises a set of universal objects that frame simple daily acts. Studioilse's design starts with the human being at the centre. The video attached to her 'website in the making' is beautiful and shows the pieces above .... in her own words "design can influence the way we behave and feel."   


Because I love her design so much .... I do try to keep an eye out for her latest projects. Her interiors for Soho House which originated in London and included High Road House, Chiswick and Babington House amongst others .... were to me ....perfect !! ....pared back, yet glamorous .... so different to anything else being done in London at the time. 

Such a success Soho House now has a much larger network.   


Her latest is the Ett Hem Hotel in Stockholm, due to open about now. The above two photos are a little preview.  Designed with the feel of staying in someone's private home ..... a feeling not many hotels manage to achieve or even set out to achieve.  Personally it is my only criteria when selecting a hotel to stay in.  I really don't want to feel as if I am staying in a hotel at all.

Ilse Crawford's pet hotel hate is more about how the hotel is run.....if they are unloved by the staff....whether the lighting levels are right !!  I can definitely relate to that.  I may have said this before but I can never bear to go back once the doors of a hotel open .... at least one I have worked on.




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